MTB Music Awards 2011 here
The MTV Europe Music Awards "(EMA)" were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe.[1] Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider the best in music. The awards are chosen by MTV viewers throughout Europe.
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The MTV Europe Music Awards always changes its host city. The United Kingdom has hosted the event three times in London, Edinburgh and Liverpool. Northern Ireland will host it for the first time in 2011 when the awards are held in Belfast.[2]
The 2010 MTV Europe Music Awards took place in Madrid, Spain
The MTV Europe Music Awards "(EMA)" were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe.[1] Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider the best in music. The awards are chosen by MTV viewers throughout Europe.
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The MTV Europe Music Awards always changes its host city. The United Kingdom has hosted the event three times in London, Edinburgh and Liverpool. Northern Ireland will host it for the first time in 2011 when the awards are held in Belfast.[2]
The 2010 MTV Europe Music Awards took place in Madrid, Spain
Since MTV's launch in Europe in the late 80s, MTV Europe made use of MTV US's on-air identity. Overtime, MTV Europe gradually produced its own on-air identity throughout the early 1990s. From 1997, MTV's regionalization throughout Europe brought about specialized an on-air identity which reflected the tastes and influences from each region.
As of July 1, 2009 all 64 MTV channels globally share the same on-air branding. This branding makes the use of a standardised logo, idents and promos[2] (except MTV US, MTV Canada and MTV Brazil). This is part of MTV Networks International's global branding initiative. The on-air branding titled Pop X1000 reflects the changing nature of popular culture with MTV at the heart of these rapid changes. The branding was designed by MTV's design department World Design Studio in Milan, with additional designs being added by other global departments throughout the year. The branding has been overseen by Universal Everything. This branding has been adopted by MTV Networks Europe, MTV Networks Asia, MTV Networks Africa and MTV Networks Latin America.
